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    • Mark S. Rosenbaum, Ph.D.

    Give me your saliva, I'll make you a vitamin!


    The Product is Me: Hyper-Personalized Consumer Goods as Unconventional Luxury: Mark S. Rosenbaum, German Ramirez, Jeffrey Campbell, Philipp Klaus. This paper has recently been published at the Journal of Business Research, https://lnkd.in/eAeaZ35 and the slides are available at http://bit.ly/2MbBGfd


    This paper highlights the role of consumer DNA in the manufacturing process of consumer goods. Pioneering theoretical and methodological opportunities abound in the area of hyper-personalization of products. See a foundational article on consumer DNA http://bit.ly/2Tk89Rf


    Using Consumer DNA for cosmetics

    This paper emerged from an experiential learning project that I conducted with a group of students at a major Chicago-based organization. It represents the best of experiential learning and I encourage colleagues to consider how they may turn every consulting project with an outside organization into a research or managerial focused article. Regardless of whether a consulting project is with a Fortune 500 or with a neighborhood diner, we have to immerse ourselves in business settings


    Consumer DNA is used in home meal kits

    I encourage Uzbekistan organizations to work with the Center for Services Management: #Silkroad to help us solve real issues and to create real solutions.

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